Belfast Book Festival’s 2020 campaign is another of UsFolk’s finest illustration and design projects. The client loved our previous years visuals and had high expectations for 2020’s approach. Off the back of her wildly successful cover illustration for The Crescent programme, Franz brought the same excitement and whimsy to the Belfast Book Festival.
The client fell in love with their whimsical illustrated characters, and we all agreed that such a vibrant, unique style would make a perfect match for one of the most vibrant and unique festivals on the Belfast calendar. The resulting illustration would be playful yet topical, current yet nostalgic, and above all evocative of the key message that Belfast Book Festival truly has something for everyone. Sadly the festival was postponed due to Covid-19, but there is no doubt that Franz’s characters kept the spirit of the festival alive and well online.