VICTIM SUPPORT BRANDING

Our work with Victim Support NI began with the charity’s need for a document that could connect with and empower their core target audience, in a way that would be universal enough to maintain relevance for a four year period. As Victim Support NI is an organisation that, by nature, has to address and guide people through highly sensitive subject matter, we felt that it commanded a friendly and approachable illustrative style, which could bring about a sort of balance and channel the content in a way that would make people feel more at ease in dealing with difficult issues. With warm pastel tones and a playful use of shapes, such a style proved successful in engaging with the target audience. This in turn led to our continued implication of these visuals across future print documents, web, office interior design and in a series of informative animations, essentially developing it into a core element of Victim Support NI’s brand identity.